Shinsegae opens ‘The Heritage’ in the heart of Seoul
Shinsegae Department Store presents ‘The Heritage,’ a brand new iconic tradition home in Myeong-dong•Namdaemun, the place Seoul’s wealthy historical past, luxurious, and traits merge in a 90-year-old historic area.
Situated in the heart of Seoul, Myeong-dong is one of Korea’s oldest and most vibrant industrial districts, attracting thousands and thousands of guests yearly. Named the ‘No.1 favorite spot in Korea’ amongst vacationers over a decade by Korea Culture & Tourism Institute(KCTI), the space continues to be a world hotspot for buying and tradition.
Shinsegae Department Store presents a brand new iconic tradition home ‘The Heritage’ in Myeong-dong, Seoul, Korea
Shinsegae Department Store in Myeong-dong has all the time been listed as the prime 3 most visited spots in Jung-gu—a broader district that features Myeong-dong—since 2020, in line with Korea Tourism Organization(KTO).
Last November, Shinsegae’s media façade has been recreated as Shinsegae Square which allured a million guests final winter alone with its spectacular digital signage that includes its Christmas movie and Ok-culture content material. Soon after, Shinsegae Department Store gained fame for being the most instagrammable spot in Seoul after creating an enormous buzz on social media.
Founded in 1963 as Korea’s very first division retailer, Shinsegae has been showcasing the pattern of Korean life-style for the previous 62 years not simply with their extremely curated designer manufacturers but in addition by including values to Korean individuals’s lives by pioneering the idea of an in-store-art gallery in the nation.
Shinsegae Department Store has been an absolute favourite amongst thousands and thousands of world clients together with Harrods(UK) and Isetan(Japan), taking the chart of No.1 main place in the Korean division retailer trade by far.
With its heritage, Shinsegae unveils what was as soon as an previous financial institution for the previous many years as a brand new type of area that intertwines previous and current and preserves the historic and cultural worth of Seoul.
After a decade of meticulous restoration, the 90-year-old historic constructing, designated as the 71st tangible cultural property of Seoul since 1989, has been remodeled right into a vibrant cultural hub and is now open to the public.
Shinsegae has painstakingly restored each flower-shaped plaster ectype on the ceilings—an everlasting masterpiece of trendy Korean structure—because it was virtually 100 years in the past.
Inspired by The Morgan Library&Museum in NYC, a curtain wall has additionally been added to the constructing’s exterior to include a contemporary design, making a concord between heritage and innovation.
In alignment with its identify, ‘The Heritage’ boasts ‘House of Shinsegae Heritage’ on the fifth flooring, an area devoted to that includes Korean craft artwork the place Shinsegae extends its signature hospitality to guests. Foreign guests in explicit will likely be mesmerized by distinctive Korean conventional arts and the magnificence of craftsmanship.
On the 4th flooring lies a museum the place up to date artifacts and archival pictures are flaunted to painting the story of the Korean retail trade. Digitally restored photos of Myeong-dong from the Thirties and Fifties transport guests again in time, providing a uncommon glimpse into previous Seoul.
On the 1st and 2nd flooring, a CHANEL boutique designed by Peter Marino serves as the final expression of trendy luxurious, mixing seamlessly with the constructing’s historic class. Shinsegae is the first in the nation to include a luxurious model at a spot the place heritage lies inside the constructing.
Nestled inside a historic landmark the place Korean up to date commerce bloomed, ‘The Heritage’ is to change into the opulent heart of Seoul. Through its exhibition full of Korean magnificence and custom, world clients can immerse themselves into the journey of previous and new, previous and current.