ITB Asia slated to discuss innovation for tourism resilience
ITB Asia returns from twenty third to twenty fifth October this 12 months at Singapore’s Sands Expo & Convention Centre.
Revolving across the theme Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism, this 12 months’s convention casts the highlight on ground-breaking information and insights throughout three targeted tracks on how to adapt to altering client expectations, enhance operational effectivity and create extra sustainable and immersive experiences.
Joyce Wang, govt director of convention organiser Messe Berlin Asia Pacific, stated of the occasion: “ITB Asia Conference is where tourism leaders gather to take the pulse of the future and discuss trends on business continuity and resilience. ITB Asia is jam-packed and full of energy, celebrating the vibrant travel and tourism scene with its cultural and destination showcases, complemented by a seamless B2B business meetings scheduler.”
Wang added that among the most good minds within the international journey sector can be discussing probably the most urgent matters important to the way forward for MICE, company journey, leisure journey, and journey expertise. Such discussions purpose to strengthen the trade’s resilience and pave the way in which for its future.
A sustainable future
World Travel & Tourism Council (WTTC) managing director for the Asia-Pacific Liz Ortiguera delivers the opening keynote on twenty third October, the primary day of the convention.
With the theme Global Trends for Sustainable Travel and Tourism, Ortiguera’s speech affords an financial outlook on the trade throughout the Asia-Pacific and the way it’s affected by international and regional developments influencing the worldwide sector’s shift to a extra sustainable future.
Technology and hospitality
Other keynote audio system embody CapitaLand Investment Limited’s CEO for lodging and The Ascott Limited CEO Kevin Goh who speaks on Navigating the Future of Travel: Embracing Technological Innovation.
According to Goh, expertise is a catalyst that shapes the way forward for tourism, with the flexibility to remodel the traveller expertise, operational effectivity and sustainability.
With regard to his work, Goh stated: “As Ascott charts our course towards global leadership in hospitality, we see technology as crucial to enhancing our productivity and service standards. To continue leading in innovation, we must foster a culture that not only embraces technological advancements but also empowers our workforce to fully harness these innovations.”
He added that this strategy will pave the way in which for a transformative future in journey, the place expertise and human experience converge to ship unparalleled experiences.
The way forward for MICE within the Asia-Pacific
Running concurrently with ITB Asia 2024 is MICE Show Asia, the main convention for MICE and company journey.
This 12 months’s agenda for the MICE Show contains a wealth of insights into the matters of sustainability in long-term occasion planning, the transformative affect of AI and digital innovation, and the mixing of experiential experiences at occasions.
Attendees who need to preserve abreast of the most recent developments within the MICE trade will discover what they’re wanting for in Trends vs Reality: A Global Look at What’s Ahead in Our Industry with Content, Events, and Experiences.
Led by BCD Meetings & Events vice-president and govt inventive director Taylor Smith and BCD’s managing director for the Asia-Pacific Sanjay Seth, discussions will cowl developments corresponding to storytelling, experiential immersion, AI and sustainability.