Crystal Coast Tourism names FerebeeLane Agency of Record
Agency Known for Placemaking to Promote North Carolina’s Southern Outer Banks as one of the East Coast’s Premier Coastal Destinations. Insight-led and strategy-driven promoting company FerebeeLane, identified for his or her work with premium manufacturers and premier locations, has been chosen by the Crystal Coast Tourism Development Authority (CCTDA) in North Carolina to assist improve visitation and income exterior of the area’s busy summer time season. While the objectives of the marketing campaign are tied to those key enterprise goals, FerebeeLane will apply its strategic method to placemaking to raise and enrich all facets of the enduring coastal vacation spot.
The Crystal Coast is an 85-mile stretch of seashores and small cities within the Southern Outer Banks® identified for its charming eating places and outlets, plentiful out of doors recreation, and gorgeous pure surroundings. The CCTDA will faucet into FerebeeLane’s in depth hospitality trade expertise to drive in a single day visitation and heighten its model consciousness as one of the East Coast’s premier coastal locations.
“Our primary job is to increase overnight stays, but we also see so much potential in shaping and sharing the authentic story of this special place,” stated Matt Ferebee, Chief Creative Officer, and Co-Founder. “We’re so excited to have the opportunity to work with the Crystal Coast’s TDA to attract travelers seeking a truly classic southern beach experience.”
As half of the aim to achieve potential year-round vacationers, FerebeeLane will create a complete advertising program to extend curiosity in Crystal Coast as a vacation spot for leisure journey from a quantity of drive markets. In addition, the company will develop an promoting plan that may embrace tv, radio, print, digital, sponsorship and social campaigns in key and alternative markets.
“Many people visit the Crystal Coast and, even with a short stay, they feel as though they’ve developed a relationship with us. Maybe it’s with a local craftsperson or artisan, an innkeeper, or a family restaurateur. Our unique shoreline, which faces south rather than east, has a calming and welcoming presence that we enjoy year-round,” stated Jim Browder, Executive Director of the CCTDA. “FerebeeLane has a long history of working with some of the world’s most beloved destinations, capturing the feel and the experience people can enjoy beyond having gone on a trip. They understand how to convey the unspoiled and authentic nature of our communities – and with their proven track record of driving results in the hospitality and tourism industry, the decision to select them as our partner was clear.”
“We first met with the CCTDA in 2020 to discuss working together,” stated Josh Lane, Co-Founder and Chief Operating Officer at FerebeeLane. “Although we didn’t win the business back then, we knew there was great chemistry between our two teams. I think they saw our enthusiasm and were intrigued by our strategic perspective on how to attack the assignment. When an opportunity to partner with them came up again, we jumped at the chance. Based on the relationship we started building in 2020, we knew this was a group we wanted to work with — great people doing great work and making a real difference in their region. We are thrilled to be working with the Crystal Coast team and proud to be their new agency of record.”
Chris Cavanaugh, Magellan Strategy Group, oversaw the RFP course of.
Matt Ferebee,