Can autonomous AI bots help travel agents automatically grow their social media?
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Marketing and promotions, particularly via social networks, seem to take out a big chunk of a travel company’s annual operational funds.
According to current figures from Airbnb, Booking Holdings, the Expedia Group, and the Trip.com Group, these companies spent a document sum of money to advertise their manufacturers on-line and improve their respective buyer bases.
Indeed, the 4 largest on-line travel companies on the planet collectively spent $16.8 billion for gross sales and advertising in 2023, a rise of round 20 % from the place it was in 2022.
However, it’s straightforward for the likes of those 4 international gamers to spend a lot to advertise their providers. Budget constraints stay the most important barrier to success for a lot of small- to medium-scale travel companies who’re challenged to grow their respective advertising groups internally or outsource such providers to exterior contractors.
Surprisingly, an answer could also be present in one of the crucial controversial of up to date applied sciences: synthetic intelligence (AI.) Indeed, using AI is altering the sport, enabling smaller travel companies (each offline and OTAs) to entry related applied sciences for managing their presence on social media.
Autonomous AI bots, particularly, are proving to be an amazing help to travel professionals.
What are autonomous AI bots?
Autonomous AI bots are like ChatGPT however as an alternative of simply giving textual content replies are literally able to performing motion.
For instance, you may seek for tendencies, create instagram posts and automatically put up in your Instagram profile, all at a fraction of the associated fee.
As a consequence, as an alternative of paying hundreds of {dollars} to an company, applied sciences like enso make AI accessible to travel agents all around the world.
Addressing challenges
One of essentially the most difficult processes is producing video content material. Currently, on social networks like Instagram and TikTok, the most well-liked content material format is video.
Traditionally this course of wanted a selected experience that travel agents don’t possess. Hence, companies who wish to create a powerful social presence have to make use of exterior service suppliers who value dearly and take many again and ahead communication. This is a superb instance of the worth agents are getting from autonomous AI bots.
But it doesn’t cease at Instagram. With enso, travel agents can deal with their whole advertising technique. They get entry to bots that work collectively to create a sensible advertising system that runs within the background all day, day-after-day.
It’s straightforward to arrange, and no technical abilities are wanted. Just inform the bot what to concentrate on and provides it suggestions to help it study.
Evolving past gross sales and advertising
The way forward for autonomous AI bots far past advertising. These clever techniques are evolving to deal with much more complicated duties, akin to dealing with authorized necessities and facilitating bookings throughout a number of platforms.
Later iterations of autonomous AI bots shall be able to guaranteeing compliance with varied laws, managing contracts, and even drafting authorized paperwork. These are duties that, historically, would require a authorized knowledgeable.
The capabilities don’t cease there, although. Autonomous AI bots are additionally poised to revolutionize how travel agents deal with bookings.
In the close to future, these bots will have the ability to automatically seek for one of the best offers throughout a number of reserving platforms, evaluate costs, and even guide lodging, flights, and actions on behalf of the agent or the shopper.
This degree of automation will unencumber agents to concentrate on personalizing the travel expertise for their purchasers, whereas the bots deal with the tedious particulars.
This enlargement into authorized and reserving help represents the subsequent frontier for AI within the travel trade. By automating these important features of the enterprise, enso’s autonomous AI bots will empower travel agents to function extra effectively and successfully, decreasing overhead prices and permitting them to compete with the most important names within the trade.
In essence, the way forward for autonomous AI bots isn’t just about automating advertising however about making a complete instrument that may handle a number of features of a travel company’s operations.
As these applied sciences proceed to evolve, they’ll change into indispensable instruments, enabling travel agents to supply a seamless, end-to-end service that’s each environment friendly and cost-effective.
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